The start of a music industry revolution is beginning

The Concept

The site will allot creative-driven advertising space for industry-specific brands. It will provide the ‘users’ with personal profiles (free of charge) which they can use to view the artists work, listen to music, watch videos, connect with other creatives and industry-related professionals, post comments to their friends and share their experiences. Or, they can purchase a customizable paid space with a host of additional features.

For creatives, the site will serve as a self-promotion platform that would not only become an alternative to the dependency on record labels and talent agents for their social media marketing, but a place to interact with other creatives, launch their careers and sell their work. Businesses will have creative-driven alternatives to advertising far beyond the banner ads and pay per clicks of days gone by. The users will have a much needed, content-rich site where they can also stay connected to their friends and family.

The Background

Social media is increasingly becoming more and more integrated into every part of our lives. Everyday millions of people all over the world log-in to one or several sites to conduct every conceivable task. We’re starting to see examples that show how social media is growing at an alarming pace and steadily diversifying. Delta Airlines turned it into a booking engine, Coca Cola took it into amusement parks and General Motors has just introduced a new service in their ‘in-car’ communication kit that allows members to receive Facebook updates read to them 'in the car'. Target in-store Facebook Credit gift cards are bringing us one step closer to a unified shopping experience, where your real and virtual currency are no longer separated.

The Future

Collectively, most social media sites lack three basic elements; content, user experience and transparent commercialization. Advertising on these sites has barely evolved past annoying banner ads and dodgy pay per click marketing, neither of which has been able to successfully generate credible ROI. Younger users are fleeing these sites citing boredom as the number one reason.

The time is ripe for a new social site and statistics show that users are clamoring for a better option. Launchpad™ is, by definition, the ethical commercialized social media. The site is loaded with creative content, generated by its residents

Flavr's Role

We'll be taking Launchpad from an amazing idea into a working, functional platform through breathtaking design, dynamic application development for both the web and mobile devices. We'll be helping Launchpad achieve Social Media stardom with interactive promotional campaigns and digital marketing strategies

LaunchPad is also in search of additional investment, a great opportunity for any tech-minded financier.

The Designs